Influencer follower demographics

Get a detailed analytics report about your campaign, with follower engagement, demographics and other critical data on your specific campaign. There was a time when the number of followers was the only metric CONTEXTUAL INFLUENCER GRAPHS ON SOCIAL NETWORKS 2 As a motivating example, consider the simplified follower network shown in Figure 1. Brands What is Influencer Marketing? In traditional marketing, brands blast consumers with adverts and promotional messages to drive conversions. General demographics like gender and age are too broad to help you find the right influencer. Influential also analyzes follower demographics to ensure media-buy accountability. Influencer marketing trends: Brands failing to ask influencers for analytics data - Digital marketing news and research from Digital Strategy Consulting - Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research. Login to access. Learn how to find social influencers that'll suit your brand and bring in new A report co-released by Twitter and Annalect found that just under 50% of all buying decisions result from brand influencer recommendations. When new influencers approach one of their properties, Hobbs and her team take a close look at the influencer’s follower count and aesthetic to make sure it’s the right fit. Marketers have come to expect this level of sophistication from their analytics. To help broaden the reach and produce more quality leads… Practice while Identify influencer or community leaders based on audience impact Filter results by gender, nationality, reach, social channels etc. An influencer can be someone with one follower or one million followers, as long as their audience trusts their opinion and is encouraged to respond and take action. 23 Jan 2018 With the tool, you can learn about followers growth by day, gender and geography demographics, engagement rates and more. Recent Influencer Campaigns by HeroInfluencer . Your file will include data for Twitter users. HYPR is not a marketplace and their platform does not provide campaign management tools. 7%. How can you elevate your influencer marketing efforts and build a great strategy to work with YouTubers? At Matchmade, we work with game studios and influencers all the time, and here’s some advice based on our experience from over 150 campaigns. Find out your audience's demographics, analyze their online behaviour and see how they interact with your posts. Follower demographics - more than just how many people follow you, brands care about who those followers are. Collaborate with brands Monetize your content by collaborating with brands you like and which match your style and content. High follower engagement: +1,500 - 2000 likes per post. The collected data 2018/08/20 · There are a number of factors that go into calculating your Instagram influencer rates — and they go well beyond how many followers you have! One of the most difficult parts of being an influencer is learning what your 2018/02/25 · From follower size to demographics and timing, determining the true reach of a influencer’s content isn’t always as straightforward as seeing how many “likes” they get on a post. People aged between 13 and 24 are 2x more likely to evaluate influencers based on follower count than older audiences. . Social Media Influencer Marketing is one of those new digital marketing practices that many people are aware of, but very few actually understand or have tried first-hand. As an Instagram influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases This is the key finding from a survey carried out by Markerley . Influencer marketing is when a business collaborates with an influential person on social media to promote a product, service, or campaign. When the followers interact with the We were looking for a platform that was essentially a CRM for influencer management that also allowed us to aggregate our campaign analytics and access the insights we need to properly evaluate influencers, such as their follower demographics. There’s such a thing as being too popular. Influencer tools like Demographics Pro can help you identify potentially fraudulent followers. Learn how to find social influencers that'll suit your brand and bring in new From all this data we isolated interests that fell under social media, marketing, advertising, technology, and business celebrities. Influencer marketing expert Shane Barker explains how to it works. 7 Nov 2017 Here are 75 compelling influencer marketing statistics, bound to make you reconsider your strategy. Look out for a large number of followers from a strange country or an Learn more about our pricing plans and all the features we have to offer. It’s no secret that the easy days of TV to shelf marketing are long gone. Rather than determining your influencer based only on “likes” and location, you can understand the demographics and validity of Discover unrivaled hand-curated influencer data you won’t find anywhere else and bring your campaign to life with one robust end-to-end platform for every team and campaign. Create an account so that brands can find you. Your super-smart marketing sidekick that will help you grow online everyday. It While they may look at an influencer’s follower count or engagement rates, this is the kind of “single-node” data that I pointed to above as being relatively easy to access either through APIs or even just by visiting an individual’s profile. It was found that telco advertisers had to pay an average of Follower Demographics. The statistic shows the average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry. For Instagram influencer marketing, the next step to take is to identify the right influencer on this platform. Think of it like an ecommerce site, except for influencers instead of t-shirts. Only 29% of influencers ar e asked about their audience demographics, with just 11% of influencers who are paid to post a blog for a brand are asked for their analytics to prove the value of the post / reach. We vet each influencer to look for the following read flags that are generally indicators that someone has bought their following: Do you want to become a WeChat "KOL" or influencer? Growing your followers the 'traditional' way can be slow and expensive! We use advanced marketing and targeting techniques to put you in front of REAL USERS who are targeted to specific interests, language, location, or demographics then convert them into a follower . Demographic data include follower age, gender, location, interests, and household income. Below we The InfluencerDB Target Group Analysis consists of four main pillars and provides insights on the audience's demographics and Influencer marketing is when a business collaborates with an influential person on social media to promote a product, service, or campaign. Influencers are categorized based upon demographics such as age, gender, income level and interests, making it easy to find an influencer who fits your specific criteria. Browse for influencers Search our network for thousands of social media influencers and choose one that is closely related to your niche. Audience demographics and interests – Digging into the overall habits of an influencer’s fan base (e. ). A KOL’s credibility comes from direct experience in an industry, professional qualifications or time spent engaged on a subject. With this article, I hope to 2018/11/08 · Want to learn how to become an Instagram influencer? Check out our handy guide, which covers everything from influencer marketing basics to influencer agenc Resources How To Become An Instagram Influencer2018/01/30 · Why are influencers buying their followers? Because having high follower numbers gets your profile noticed by brands that favour this metric. both be the year of influencer NeoReach analyzes each influencer profile to yield information on the influencers audience demographics, brand affinity, and social performance. That is, how many people are liking, reposting, and , . Real time Engagement rates This is the metric that measures the level of engagement that an Influencer’s content receives from their followers. We sample demographic data from every influencer's following to ensure your campaign reaches your target market. Our Social Influencer Marketing team analyzes influencer accounts, performance data, and audience analytics to connect your brand with the right influencers. Image via Instagram The other 2018/07/10 · When new influencers approach one of their properties, Hobbs and her team take a close look at the influencer’s follower count and aesthetic to make sure it’s the right fit. Without having a loyal base of followers, you won’t be able to make the most of your marketing strategy. When new influencers approach one of their properties, Hobbs and her team take a close look at the influencer's follower count and aesthetic to make sure it's the right fit. What should you use instead? Don’t look at followers--look at engagement. The data points brands and marketers should look for include reach, engagement rate, past brand affiliation, frequency of publications, influencer demographics, influencer interests, follower You can then examine various details about the influencer such as their following size, follower demographics, brand affinity, etc. Creating tomorrow's digital ecosystem for deals. Top 10 Art History Influencers On Instagram At Neoreach, our goal is to make life Discover unrivaled hand-curated influencer data you won’t find anywhere else and bring your campaign to life with one robust end-to-end platform for every team and campaign. In addition, research into engagement-to-follower ratios, done manually and via software on posts and demographics, is making it harder to hide phony followers. Whether you are a micro influencer or macro one, this POST IS FOR YOU! If there is one thing that constantly keeps changing, it is the internet. Whether you create photos or videos, influencer marketing agencies will help you Being an influencer is the hot new career that everyone wants to master - but with so many people out there trying to break through, how do you set 2018/09/13 · When approached correctly, the benefits of leveraging influencer relationships can be immense—opening a door full of opportunities for brands to more authentically reach their intended target audiences that otherwise Home / Branding, Influencer Marketing, Marketing, Public Relations / Influencer Marketing: Demographics Analytics Hold The Answer Tamara Orlova-Alvarez Editor In Chief | Business Coaching Journal Lifestyle & Fashion Editor ,,, The Italian blogger, fashion influencer and businesswoman started her blog TheBlondeSalad in 2009 and, since then, she launched a clothing and shoes fashion line, she appeared on major magazine covers and moved to from 2018/05/10 · Instagram recently restricted the Instagram API, severely limiting developers' access, detrimentally affecting many influencer marketing companies. Influencer marketing is fast becoming a widely used marketing strategy, with a reported 84% of marketers planning to run influencer marketing campaigns in 2017. Community / Follower Demographics: Heat Maps: When shopping for a social listening and influencer identification tool, the most important thing to know first is the reason you're looking for it. A fashion influencer is a personality that has a large number of followers on social media. However, it’s Whether you are a brand looking to collaborate with influencers, or an influencer looking to collaborate with brands, signing up with some of the top influencer marketing platforms will help Read More2018/09/26 · Get trends + examples to help you drive growth with an influencer marketing strategy. Consumers of today are smart, savvy and connected 2017/09/15 · Learn how to find social influencers that'll suit your brand and bring in new customers. Whether it’s a tagged pair of shoes in an Instagram post, or an “unboxing” video on Snapchat, brands are fighting hard to get their products into the hands of social media celebs who can move the needle on their sales numbers. An influencer may enjoy large following but not a lot of activity, and vice versa. One of the better options on this list, we recommend giving it a go. Influencer marketing is copping a lot of flak and influencer fraud is at the crux of it all. Brittany Hennessy states that influencer marketing leaves a bad taste in most people’s mouths, due to the misinformation spread about it. on follower demographics. The results are in…. Influencer marketing platforms can simplify the process and help you find the right influencers for your brand and run successful campaigns. Cloudbreakr is an intelligent influencer platform to find content creators in different industries for social endorsement, selling and business purposes. ” Over2016/05/10 · Older demographics (people aged 45 and up) tended to follow a wider range of influencer accounts and showed a preference for household names. Each tool offers different levels of management and control, but the basic premise of all these platforms is to allow brands and influencers to connect based on industry, demographics, follower count, location, and more. Social Media Influencer Marketing is one of those new digital marketing practices that many people are aware of, but very few actually marketer Are you looking to monetize your Instagram? Influencer networks are a great way to proactively find paid collaborations for your social media platforms. Measure the true reach of the influencer posts by looking at the demographics and psychographics of the audience that engages with the influencer content. "Influencer marketing is a low-cost way to get a brand in front of new eyes," explained Lindsay Patton-Carson, vice president of customer engagement at natural deodorant company PiperWai. Start by analyzing your potential influencers’ reach, engagement and follower demographics using a social insights tool like Captiv8. Social media is breaking down power dynamics giving people with drive the potential to showcase their talents to a global audience. These content creators give their interior styling advice, DIY project ideas and home furnishings for every budget. 2) Follower demographics are inconsistent There are endless tools for tracking location of followers. Community / Follower Demographics: Influencer identification should be baked into all of the social search functionality in a platform. Find relevant influencers for your brand from all over the world based on category, country and audience demographics like sex distribution, age range, interests or even engagement to drive sales, clicks and marketplace Our service helps you grow your Instagram account, with powerful Instagram growth, get real instagram followers & engagement Real growth, real people. Analytics companies that provide follower demographics will no longer have access to Instagram data and people can no longer use “bots” to follow accounts or “like” Instagram posts. Mid-level influencers may have higher rates of engagement than those with millions of followers. Crowdfire helps you discover and schedule content, and manage all your social accounts from one place. Whether you create photos or videos, influencer marketing agencies will help you Follower Demographics Filter followers by language, country, age, sex and gender alowing you to choose inlfuencers with following Tracking and Metrics Post tracking and statistics are available for all campaigns, find out exactly 2016/10/25 · Influencer Marketing is a form of marketing where the focus is placed on key individuals who can influence the buying decisions of the target market. But for people who start now, it’s harder to get organic followers and if they want to be a “blogger” or “influencer” then buying is something they might feel like they have to do. On the InfluencerDB platform, you can track an influencer’s Instagram follower growth easily. To see this data, connect with Twitter. A study from Influencer Marketing Hub reveals that influencer marketing is the fastest method of acquiring customers online. The follower activities (FA) to follower size (FS) ratio This is a ratio I came up with to explain the relationship between follower activities and follower size of an influencer. There’s a decent amount of data available, from your top performing content, influencer information, along with follower growth and hashtag tracking. One metric, however, remains critical to determining an influencer’s reach: audience engagement. You can also use Julius to find influencers and refine your The role of follower demographics in the success of an influencer campaign is extremely crucial. Our main 8 Jan 2018 Here are 19 micro-influencer statistics that will help you make an informed decision about your influencer Because they have a smaller number of followers, they are able to build more personal relationships with them. This kind of insight allows brands to ask the following questions when selecting a 25 Oct 2016 Influencer marketing metrics to pay attention to during your discovery phase and a list of tools you can use to make your Pro app allows you to analyze the demographic information of a particular Twitter account's followers. Utilize the filter functions to easily find your matches and search through our network of over 2500 influencers from all over According to Wikipedia, “Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. We already know how saturated this industry is with thousands of dedicated content creators everyday with unique individual abilities, engagement rates and follower demographics. We don’t like adverts. is the ability to apply the audience groups you've The next natural challenge after influencer discovery is to assess the influencer’s authenticity. One metric, however, remains critical to Meet your customers' influencer marketing and analytics needs with demographics via dashboard and API for platform integration "Demographics Pro has helped me deliver actionable audience and market insights on a diverse Social influencer marketing has gone from being just an industry buzzword to a burgeoning and very successful marketing strategy that businesses – small, medium and big- can use to drive tons of traffic, generate new leads, convert Audience Demographics are the statistical data of an influencer's followers. Brands are falling at the first hurdle in influencer marketing; failing to do adequate follower analytics at scale, resulting in poorly targeted influencer marketing campaigns, as our influencer marketing report confirmed. View saved results, download PDF reports/spreadsheets For a tangible demonstration, see screenshots of sample analysis for influencer Michelle Phan. This section illustrates the quantifiable characteristics which are relevant to influencer analysis and influencer marketing in general. Instagram user statistics. These people, know as “social media influencers,” have dedicated and engaged followings. Marketers browse the directory by category, audience size, and follower demographics, then add the best influencers to their cart. Automatic staging and workflow – Their CRM-like solution makes it easy for a single user to manage hundreds of influencer relationships from outreach to payment. The projections are what will occur if the current data are accurate and current trends continue. 11 Sep 2017 Audience Quality is an essential metric to pay attention to when executing influencer marketing campaigns. Brands are also able to dive into detailed audience analytics to ensure each influencer is in the proper niche. FULL SERVICE AGENCY. The trouble is we no longer pay attention to that type of messaging. So way beyond reach, engagement is a key metric to look at and more broadly, knowing the demographics of the influencer’s audience will guarantee you to target your consumers. Those with less than 1,000 followers generally received likes on their posts 8% of the time. ZINE’s powerful technology applies a data-driven approach to influencer marketing. Follower Demographics is one of the best features in LinkedIn Insight Tools. Adwizar has over eight years of experience in managing campaigns for some of the world’s biggest influencers, celebrities, companies and brands. 6 million influencers. According to Forbes, an account with over a million followers can earn upwards of… Influencer marketing on Instagram is now a billion dollar industry! Photo by Three simple statistics: 60% higher Sep 11, 2017 The audience quality describes the value of followers and other pillars and provides insights on the audience's demographics and quality. A 2010 study by the McKinsey Quarterly team found that “ marketing 2018/09/13 · When approached correctly, the benefits of leveraging influencer relationships can be immense—opening a door full of opportunities for brands to more authentically reach their intended target audiences that otherwise 2017/08/09 · How To Measure What an Instagram Post is Worth It’s time to demystify the process. She added that agencies can now also get data around the tone of voice, content style and follower demographics of influencers to make sure brands reach the right audience. Top 10 Social Media Influencers Klear allows you to identify top influencers on Instagram This statistic displays the following of video influencer in Italy in 2018, by number of influencer. Social Media Management, Simplified. This DIY influencer is known for her fun and creative party favors that have the whole crowd wanting more. All of the listed influencers are rated from 1 to 100, based on followers, engagement, and influence. Demographics Access age and gender statistics for each influencer's audience. When you think of influencer marketing examples, you more than likely think of campaigns that leverage the reach of mega-celebrities like the Kardashians or famous social media stars like Logan Paul. For us that means going the extra miles to find the influencers with the closest fit, favoring engagement over reach, and working with them strategically to create the highest impact for food brands. We have implemented campaigns where influencers with 30,000 followers have a more engaged and loyal follower base than an influencer with 200,000 followers. Millennials, on the other end of the spectrum, were disproportionately interested in “handheld names” — Twitter and Vine creators. To find the right influencers, you can search based on all kinds of useful filters, including their followers and the influencers’ demographics (location, niche, brand affinity, gender, etc. Whether 2018/07/30 · With influencer marketing fraud in the spotlight, influencer marketing software companies are increasingly emphasizing their abilities to detect fraudulent behavior, with some vendors redesigning their systems to that end. The Follower Insights tab in LinkedIn provides crucial information, not only about your followers, but also about what specific types of people are following your brand. 3 Reasons Why Hiring Social Influencers Based On Followers Could Backfire. When most people think about influencer …2017/09/15 · Learn how to find social influencers that'll suit your brand and bring in new customers. There was a time when the number of followers was the only metric Founder and CEO of Dealspotr / ZipfWorks. Multifaceted An ideal Social Media Influencer will share their curated content, messaging and imagery across multiple online channels including Facebook, Twitter, Instagram, YouTube, Snapchat Influencer’s Inactive Follower Rate Bots, fake accounts and followers that simply have not posted, liked or commented on anything for the past three months–collectively, these make up an influencer’s inactive followers. 6. They need to become your brand ambassadors in their sphere of influence -- whether they’re mega-influencers or micro-influencers. Get trends + examples to help you drive growth with an influencer marketing strategy. , creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. influencer follower demographicsJan 11, 2018 Introducing the first influencer search tool with integrated audience data For Geolocation: We analyse the social posts of all the followers to Learn how to avoid fake followers, make sure their audience is relevant, and much Proprietary demographic data across Twitter, Instagram and Facebook Oct 25, 2016 Influencer marketing audience analysis - demographics pro the size of an influencer's audience by looking at the number of followers or page It shows the average duration that your followers are on Instagram at the current in-depth demographic and psychographic data on both influencers and their Mar 6, 2018 Based on the ROI Influencer Score, model Gigi Hadid was the top influencer in fashion. Seeing your hashtag usage and engagement can be pretty handy, and seeing who your most engaged users are can help you with some influencer marketing. Amy has the greatest number of followers and is the most influential user in 2018/01/30 · Why are influencers buying their followers? Because having high follower numbers gets your profile noticed by brands that favour this metric. But today, these “celebrities” are taken over by some social media influencers in the advertisement industry. Animals Shoutcart has a sort of ‘shop’ of influencers where brands can search for who they want to work with by category, audience size and follower demographics. Ferragni has transitioned from solely focusing on her blog, and has launched her own shoe brand. ) and reach out through the platform to negotiate deals directly. Unfortunately, you can’t see a ton of detail about your followers or follower growth. There was a time when the number of followers was the only metric that was used to determine the worth of an influencer. Jul 25, 2018 They may not have the followers of their mega-influencer who are closely aligned with their own target demographic, brands have an 11 Jan 2018 Introducing the first influencer search tool with integrated audience data and search by demographic. Collaborate with us. Everything from DIY pop-up cards, to number piñatas, are among the artist’s most popular. Brands are hopping in on the trend. Despite the vast number of companies leveraging it, few track their performance using the right metrics. For as long as I can remember, people have been using the traditional way to advertise their products. Also, huge and quick gains or Are you looking to monetize your Instagram? Influencer networks are a great way to proactively find paid collaborations for your social media platforms. · Upfluence software is truly global. AspireIQ is an enterprise-grade influencer marketing software trusted by hundreds of …What's the difference between a KOL and an influencer? Marketers often use the term KOL and influencer interchangeably, but are they exactly the same? In this article, we give you the definition of KOLs as well as their role in your 2018/05/22 · Influencer marketing has firmly established itself as a big-hitter in the world of marketing. Joe Miragliotta, a men’s lifestyle and travel blogger who 2018/02/25 · From follower size to demographics and timing, determining the true reach of a influencer’s content isn’t always as straightforward as seeing how many “likes” they get on a post. This post is all about spotting a fake influencer on Instagram. it founder Amber Venz Box . Demographics This is when it matters to have a niche. Search for influencers Search and match with the best influencers for your influencer marketing campaign. Instead of hiring a macro-influencer, however, it is also possible to hire several micro-influencer to match the absolute engagement received by a macro-influencer. Deep-dive comparison of the leading influencer marketing platforms. 2018/04/13 · There are different metrics that are used to measure the worth of an influencer such as the number of followers, engagement, reach, demographics, etc. 50 in revenue for every $1 spent. High demand of influencers provokes bloggers to buy fake followers, likes and comments to enhance their advertising revenue Making a quality assessment on influencer starts with metrics you can count on. It has become a meme – the decade+ creator community steers clear of its use, while the younger generation automatically attributes the word to a particular type of personality. Overview. Under the conditions of modern industrial life, the intellectual potentialities of the average human being are only partially utilized. Micro, Power Middle, & Macro Influencers Keep in mind when selecting who you want to work with that Demographics Filter follower audiences by Language, Country, Sex or Age. A long-term collaboration allows luxury brands to collect a reliable body of data from influencers, which they can utilize to understand changes in trends over time, engagement rate by demographics, and the overall effectiveness of the influencer. If a brand is looking for college students who live in a particular city and would die to have their new eyeshadow palette, and that’s your audience, you’re instantly much more valuable to a brand than another influencer who only speaks to one of those target demographics. It’s super easy to be seduced by huge follower and engagement counts and be taken in. ” The word “Influencer” has been tossed around the digital creator landscape so much in the past several years that it has nearly lost its meaning. But by the looks of it, e-commerce brands are especially positioned to get the most out of influencer marketing to reach new customers and drive sales. To find the right influencers, they have powerful search and filtering options like follower size, follower demographics, hashtag, keyword, age, location, and more. The Demographics tab breaks down age, location, gender and interests, although you’ll have to upgrade to a pro account to see more than one or two insights per category. Many influencer marketing tools allow for marketers to escrow influencer payment to insure accountability. By carefully looking at the influencer’s profile, you can see what kind of person the influencer is, and how they deal with their followers. Our AI-based influencer search engine helps you find suitable influencers using 2017/12/15 · She added that agencies can now also get data around the tone of voice, content style and follower demographics of influencers to make sure brands reach the right audience. Influence is a combination of reach, expertise, and follower growth rate The follower growth rate describes how many new followers an account gains over time. The collected data Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeks Fastest-growing English-language influencers on Instagram 2018 Average number of engagements per Measure the true reach of the influencer posts by looking at the demographics and psychographics of the audience that engages with the influencer content. Common analytics Which influencer marketing metrics should you be measuring in order to reach the desired outcome for your campaign or brand? Certain metrics are associated with different outcomes, so by focusing on the desired outcome, you'll be Measure the true reach of the influencer posts by looking at the demographics and psychographics of the audience that engages with the influencer content. Our agency caters to all of our clients needs, we aren’t simply an influencer marketing company. With a software that analyzes over 50 million Instagram posts per month, InfluencerDB delivers valuable influencer data including audience demographics, audience engagements, and audience quality for more than 1. Population projections are estimates built on current population data and assumptions about demographic trends, such as declining birth rates and rising life expectancies in particular countries. A look at some Instagram user statistics to keep close to your marketing cuff. When picking an influencer to work with, brands need to make sure they're a right fit and that they haven't had past missteps. The various other benefit you get with an organisation account is the capacity to run ads. There are different metrics that are used to measure the worth of an influencer such as the number of followers, engagement, reach, demographics, etc. The audience quality describes the value of followers and other Instagram channels that are exposed to an influencer's content. 28 percent of the respondents in this survey ranked influencer marketing at the topmost position. From influencer seeding, to executing both small gatherings and full-scale influencer events, to marshaling influencer insights for New Product Development, XOMAD brings influencer content to life to help you spot trends, start trends, and track trends and ROI. Among many metrics you can track there is followers demographics provided, which allows you to see: The Ultimate List of 15 Free Resources to try when finding influencers to do outreach to. Insightpool’s Influencer Marketing platform is an omni-channel approach to identifying, activating, and optimizing your marketing campaigns. Representing half of Oh Happy Day’ s followers are 30-34-year olds with 91% of being female. This kind of insight allows brands to ask the following questions when selecting a micro-influencer: A fashion influencer may have more than 1 million followers, but if they never discuss makeup, their audience may not be interested in a branded post about skincare products. TapInfluence is an influencer-generated content engine where brands can find influencers, build and execute influencer marketing programs, get multi-channel tracking and overall amplify their most effective content. Contact & contract management – to provide contact information for each influencer, allow brands to communicate with influencers directly, negotiate payment and hire them for a specific campaign. It helps you determine if that influencer is a good fit for your business. CREATE INFLUENCER MARKETING CAMPAIGNS WITH US. Follower demographics are very helpful when it comes to pitching to brand names for collaboration. Insights Many Intermediaries, Maturing Standards Brand awareness, return on marketing and topline growth through strategic implementation 3 Steps to Create Impact NetworksLearn more about our pricing plans and all the features we have to offer. You can also use influencer outreach tools , which allow you to reach out to influencers and manage your influencer campaigns. Filter followers by language, country, age, sex and gender alowing you to choose inlfuencers with following that matches your target audience. Learn how to avoid fake followers, make sure their audience is relevant, and much more, to make the most out of your influencer campaign. For this month’s Influencer Spotlight we focused on interior design influencers. This is what determines if your campaign bombs or succeeds on the scale that you would like. "Influencer marketing is one of the most simple and effective ways to target Millennials and Gen Z on social media," says Kieran Mathew, the founder of Amplify Solutions, one of Canada's faster Some influencer partners offer access to an influencer marketplace. Dovetale also generates and stores W-9 forms for each influencer, helpful for tax compliance. Micro, Power Middle, & Macro Influencers Information like influencer follower demographics, impressions, clicks, and follower activity are all available through the provided tools. , creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. "All we Influencer marketing is having its moment. David Frum is a staff writer at The Atlantic and the author of Trumpocracy: The Corruption of the American Republic. Influencer marketing has grown up. Organic Follower Growth The first thing you need to know about any social media influencer is their degree of influence, and that starts with analyzing their follower growth. SocialCoaster Digital Agency is a full service influencer advertising agency focused on helping brands, and agencies execute influencer campaigns. Influencer marketing is the fastest-growing online acquisition channel. These demographics can vary widely from influencer to influencer, and numbers on the surface can be misleading. We assess deep influencer marketing data and provide expert services to drive ROI. 57 influencer marketing platforms connecting brands to content creators With influencer marketing exploding this is the most comprehnesive list of influencer marketing platforms helping influencers and brands connect. One metric, however, remains critical to View Social Media Influencers on Klear, the leading Influencers Search Engine that allows you to filter by 60k topics anywhere in the world. Audience Demographics - How much of the influencer’s audience fits within the brand’s target demographic? Tonality - Does the influencer’s tone and relationship with their followers align with that of the brand? Follower and User Analysis Now when you know how to identify the trending topics or measure the reach of your content, it is important to manage and grow your twitter followers as well. Ethics aside, who wants to be caught up in the next mainstream media expose of fake followers? In January The New York Times article: ‘The Follower Factory’ focused on the buying of fake social media followers and fake There is a huge group of other social media influencers out there, called micro-influencers or "power-middle" influencers, that actually have a higher engagement rate than their celebrity counterparts. Top 5 Reasons TapInfluence is the superior influencer marketplace Influencers are known – Influencers opt-in, create their profiles and connect all relevant social channels as well as fill out information on location and demographics. Instagram Insights show an influencer’s actual versus potential reach, their impressions over the last 7 or 28 days, audience demographics (including country, age and gender), and follower Some influencer partners offer access to an influencer marketplace. But by the looks of it, e-commerce brands are especially Use demographics to find Instagram accounts influential with your target audience. For example, a Brooklyn-based influencer may have a California-based audience. With Instagram Insights alone, brands can see an influencer’s actual reach, their follower demographics, impressions, and engagement. The only way to reach certain demographics and psychographics. Upfluence is a self-service influencer discovery platform, targeting influencers on all of the main social channels, including Instagram, as well as the blogosphere. You can filter influencers by category, amount of followers, demographics, and area. It’s for this reason why one of the influencer marketing trends experts anticipate in 2018 is the increase in demand for social media influencers, specifically micro-influencers (influencers with less than 100K followers). Turns out demographics is an excellent way to spot fake followers. Breaking down influencer marketplaces, influencer SaaS platforms, influencer discovery tools, influencer relationship management software, and shout services. You should also analyze the influencer’s follower demographics with various online tools, in order to ensure that they are targeting the right customers you are looking for. With access to more than 100 social networks- not just Facebook, Twitter, and Instagram, but also networks like LinkedIn, Vimeo, Yelp!, and Reddit- it’s no wonder we work with the world’s leading Audience Demographics You need a deep understanding of your target audience to determine if an influencer is a fit. 2018/02/06 · In this article, I’m going to share some tips on how to become an Instagram influencer and start making money. And they’re often unsure if a particular influencer will support a brand’s message and whether the demographics are cost effective. Follower demographics are very useful when it comes to pitching to brands for “We were able to lower the total cost of influencer marketing by leveraging the platform’s network” “Targeting made possible by clarifying the ambiguity of the influencer’s follower demographics” From follower size to demographics and timing, determining the true reach of a influencer’s content isn’t always as straightforward as seeing how many “likes” they get on a post. You can get all of the But when looking to target the right influencer, don’t you wish you knew what their audience cared about? You can make many more decisions when you know more about your influencer audience demographics. Follower/Following data will not appear in this report. While once considered a low scale, somewhat risky endeavor with hard-to-measure results, it has since become a legitimate and productive What is Influencer Marketing? In traditional marketing, brands blast consumers with adverts and promotional messages to drive conversions. The software allows brands to track and manage influencer requirements, as well as analytics for the campaign. additional information and statistics relating to their Instagram performance, Audience Quality Score, demographics of their followers, and engagement. This is unfortunate because influencer marketing is only getting bigger and better. ” but highly engaged follower list. The tool also Klear is an influencer marketing platform that specializes in Instagram. This will at least give you a sense of the potential “bang for the buck” for different creators. Celebrity endorsements were the original form of influencer In a way, the story of Upfluence mirrors that of influencer marketing itself. “The follower count was a very good 2013-2017 marker but now with the score, it no longer is,” said Kean. Older demographics (people aged 45 and up) tended to follow a wider range of influencer accounts and showed a preference for household names. The more followers an influencer has, the more money they’re able to rake in per post A fashion influencer is a personality that has a large number of followers on social media. Our Twitter follower analysis will help you go beneath the surface: understand, build and manage your community like never before. The full version of this report is a digital collection of every Instagram statistic I have collected and curated over the past 7 years as of September 2018. As a comparison, the average engagement rate for brands on Instagram has fluctuated between 2-3% in the past year. 6 billion people on the planet (and counting). You will also be able to see the days and times which give you the best engagement. Gathering demographics and Social Influencer Marketing Igniting influence. Revfluence has two ways to see audience 2018/02/25 · From follower size to demographics and timing, determining the true reach of a influencer’s content isn’t always as straightforward as seeing how many “likes” they get on a post. 1 credit = analyzing 1 influencer). We will figure out the best way to make money off of your followers. With legions of followers, the top social media stars are in demand by brands for their broad social media reach and trusted status; new research from influencer marketing agency #paid and Nielsen I would rather work with an influencer with 20,000 followers and a 6 percent engagement rate than someone with 100,000 followers and a 2 percent engagement rate. But by the looks of it, e-commerce brands are especially positioned…57 influencer marketing platforms connecting brands to content creators in Influencer 57 influencer marketing platforms connecting brands to content creators With influencer marketing exploding this is the most comprehnesive list Deep-dive comparison of the leading influencer marketing platforms. As a brand, it’s up to you to ensure you’re getting the most bang for your buck from the influencers you work with. You want to make sure your influencer lives in a location that is fitting with the demographic of followers you’re looking to hit. Millennials, on the other end of the spectrum, were disproportionately interested in Are you using WeChat to promote your brand, content, product, or service?? Do you want to become a WeChat "KOL" or influencer? Growing your followers the 'traditional' way can be slow and expensive! We use advanced Measure the true reach of the influencer posts by looking at the demographics and psychographics of the audience that engages with the influencer content. >>Dig into their audience demographics (do a quick sweep of top commenters, or ask your influencer for a screenshot of their audience insights) >>Calculating their average engagement rate. Follower demographics are very useful when it comes Each influencer that signs up for Revfluence is vetted to ensure that their follower count and engagement is authentic. Measure the true reach of the influencer posts by looking at the demographics and psychographics of the audience that engages with the influencer content. Audience Demographic Micro-influencers have audiences from certain niche groups, so it’s highly likely that the demographics of the followers are very similar. Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count Instagram: average IGC engagement rate 2017, by follower count 13 – Demographics There are several softwares that can show you where the influencers followers are from (one I know of is Deep Social – you get 5 free credit on signup and every credit you buy after is just about $1. Working towards connecting brands, influencers, and shoppers in So you want to establish a micro-influencer program for your brand. Influencer marketing platforms, especially those targeting the 900 million monthly active users on Instagram, have boomed over the last 12 months. For the first time, you can now measure if the influencer content is reaching 2018/02/07 · You’ll be able to see not only your follower demographics but also which posts are getting better engagement. In this post, I’ll review and talk about the top 15 Instagram influencer marketing platforms that you can consider for growing your brand. For example, if they have 5K followers on all of their social platforms except for Instagram where they have 10K, they will still be displayed if you search for influencers with 10K followers. Well established account with a following of health-oriented members from the USA, UK, Australia and Canada. For a set fee (usually monthly), marketers can log into the platform to quickly search for influencers based on specific criteria (follower count, demographics, interests, etc. Top posts are beauty-related posts that received the most likes from each influencer in August of 2017. “These . As an Influencer, the Webfluential Media Kit is Your Online Resume February 19, 2018 11:44 am Published by Cara Shepherd. Unless you have a brand with worldwide recognition and will be working with a famous influencer with global reach, you’re better off trying to find your own niche. What are the demographics of those followers? Get the data you need to fully evaluate the influencer and gauge their worth. Social Influencer Marketing Igniting influence. Since numbers talk louder than your images. The average influencer engagement rate across industry verticals is 5. Bush. Very nice post! I want to add, Recently I faced the problem with “wrong Instagram 2017/11/13 · Information like influencer follower demographics, impressions, clicks, and follower activity are all available through the provided tools. The graph below is an actual screenshot of Gabstats Instagram statistics free for all Toggle navigation Menu Home User Statistics Settings Logout from Instagram profile Are you a social marketing manager, an influencer, or just a curious instagram user? Have you ever 2018/10/12 · Finding the right influencer is essential for your market positioning and campaign success. , understanding who else they follow), helps us determine whether an influencer is “real” and brand-appropriate. Follower details, particularly demographics like age and gender Some tools take things a step further and allow you to connect with the influencer directly. Tapinfluence is an influencer marketing tool that allows you to find influencers, manage campaigns and get analytics on the results. With these funds Brandnew aims to research and develop ways to automatically analyze creators and followers for an improved fit with advertisers and thus further advance innovation in the field of influencer marketing. Here's a look at some of the key influencer marketing tools that will help your campaign, plus why 2018/01/08 · It’s super easy to be seduced by huge follower and engagement counts and be taken in. Celebrity endorsements were the original form of influencer A long-term collaboration allows luxury brands to collect a reliable body of data from influencers, which they can utilize to understand changes in trends over time, engagement rate by demographics, and the overall effectiveness of the influencer. Influencer Marketing can be strategic to many brands if they can strike the right balance between influencer, authenticity and relevance. Because all social networks now offer follower analytics to business accounts, the access to follower demographics is now easier than ever before. Here's a few select demographics we cover. Influencer advertising works, but the process often comes with a great deal of friction. Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $ 6. Influencer marketing is set to be one of the biggest trends shaping communications over the next ten years. In addition, know the profiles of your influencers and their demographics, as well as the demographics of their follower base to ensure the base is a good match for your products. To become an Instagram influencer, the first thing you need to do is find a niche that suits your personality. Top Beauty Micro-Influencers Note: Influence was determined by average likes per follower for influencers with 10 - 100 thousand followers. ), to negotiate deals with them as well as give them a Reach More Potential Customers and Sell More. Firstly, by algorithms measuring audience demographics and engagement rates. Language Country Age Sex Activity Update 2016/09/08 · See the 10 influencer marketing statistics and digital & social media trends disrupting the marketing & advertising industries in 2016 & beyond: Our AI-based influencer search engine helps you find suitable influencers using keywords, images, filters and other data such as follower analysis. Here's a few select demographics we cover. Influencer marketing has grown at a staggering rate over the past few years and looks primed to become the primary marketing strategy for businesses, both large and small, as more and more companies look to build their brand reputation and stay competitive in the social media age. In contrast, the trust of an influencer’s audience is based on identification and personal preference. Marketers, Brands and pretty much anyone looking to collaborate with influencers can view all of your audience demographics, performance data and highlights at a glance. historical trend data and the demographic of the influencer's audience. Here's a look at some of the key influencer marketing tools that will help your campaign, plus why You can now see why follower count is a poor metric for determining an Instagrammer’s influence. 1. co have sought to provide some perspective, analyzing their data pool of 2,885 influencers to provide a range of insights into average influencer post rates by follower count, average rate by vertical, engagement rates and more. Conclusion The incomplete feel—and disjointed nature—of managing campaigns on Dovetale are the one sore spot in an otherwise impressive new entry to the list of influencer marketing solutions. 17 Jan 2018 According to Forbes, an account with over a million followers can earn upwards of… Three simple statistics: Just because an influencer has hundreds of thousands, or millions, of followers doesn't mean that the specific 25 Jul 2018 With Instagram Insights alone, brands can see an influencer's actual reach, their follower demographics, impressions, and engagement. An ideal Social Media Influencer has an audience and readership that aligns with our key target demographics, which can differ from resort to resort. They developed the Influencer Follower Health score and the rest is history. It is crucial to leverage an influencer’s popularity to reach a more targeted audience. follower demographics, Dig into the demographics of the potential social media influencer’s audience and look for as close to a perfect fit as you can get. Today, influencer marketing is a billion-dollar industry, and some people try to game the system by paying When searching for influencers for a brand campaign, we utilize the HYPR platform to look deeply at influencer profiles to determine engagement, demographics and what we see as a unique feature from HYPR, the influencer’s This provides a unique look at follower trends and gives brands a tool to analyze whether an influencer is trending up (gaining followers) or down (losing followers) and when these shifts took place. In other words, we isolated those in a follower group who had a very strong interest in social as a . Thanks to Audience Demographics are the statistical data of an influencer's followers. According to survey results, about half of respondents followed at least one video influencer, in particular 33 percent of respondents stated Campaigns will only become available to an influencer with matching demographics and interests. Influencer Marketing In recent posts, I discussed the power of influencers during the holidays , and according to a survey conducted by Variety, 8 out of 10 teen consumers surveyed named these ‘social stars’ over celebrities as being most influential. Please note that an "influencer" is not a person who has 500 followers or even 1000. What to look at? To find the perfect influencer, you need more scientific data. One metric, however, remains critical to 2018/05/10 · Instagram recently restricted the Instagram API, severely limiting developers' access, detrimentally affecting many influencer marketing companies. Singer Selena Gomez was the most-followed person on the Are you using WeChat to promote your brand, content, product, or service?? Do you want to become a WeChat "KOL" or influencer? Growing your followers the 'traditional' way can be slow and expensive! With 30% of consumers likely to buy a product recommended by a non-celebrity blogger, according to a study by Collective Bias, investing in influencer marketing just makes sense. We believe in driving the full value out of influencer marketing and to do that you need all the tools. Demographics and psychographics via dashboard or API to analyze, influence and target social audiences on Twitter, Instagram and YouTube. Influencers sign tighter contracts Talent This article originally appeared in Chief Marketer. The demographics available are basic; language, country, age, gender, and not a lot else. But you don’t need a celebrity to make an impact with influencer marketing. Cooperating with an influencer with poor audience quality is simply a waste of money. Finding influencers on Instagram or any social platform is easy-breezy, however, finding the ‘right’ influencer is a lot more a scientific process. Target your followers. Brands and agencies often give a common brief to all the selected influencers irrespective of their background, strength, and presence across platforms. Another handy tool is Influencer Marketing Hub’s Instagram Influencer Earnings Calculator, which breaks down the user’s follower count, number of posts, number of likes, number of comments, estimated earnings per post, and the extremely helpful engagement rate. If a brand is looking for someone who is active in a specific niche related to their business, they will pay more to someone on that niche to be their influencer. Influencers with smaller follower counts tend to have more of a local audience. Identify For Geolocation: We analyse the social posts of all the followers to find where they are published from and draw a If you want to track demographic data for followers of business profiles on Instagram then NapoleonCat should be useful for you. Brand safety and control. We understand each campaign is unique, so our 30 point criteria will check influencer age, gender, location, education, language, interest, follower demographics, ect. Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with your customers. ZINE has the most advanced follower demographics on over 50,000 influencers and an intuitive search which enables brands to run highly targeted influencer marketing campaigns at scale. Choose a follower span the influencer should have. Fashion blogger Chiara Ferragni, who is behind The Blonde Salad, has felt the shift in the fashion frontier, and despite having 11·7 million followers on Instagram, she, too, is trying to stay relevant. “There’s no reason to guess or philosophize on who the influencer is and how they’re performing. For the latest influencer marketing news, resources, and case studies, Range uses deep data and demographics to determine true reach and influence based on past posts. An added benefit is automated tax compliance and integrations with PayPal and other online financial services. Here are some important things to take note of: Instagram analytics (via Business profiles) can provide you with data about impressions and reach per post, as well as follower demographics, which shows how your posts performed and what your audience is like. it sent an email to 2018/06/22 · What are the demographics of those followers? Get the data you need to fully evaluate the influencer and gauge their worth. For the first time, you can now measure if the influencer content is reaching 2018/06/25 · 1. For a brand that has a local presence, it is essential to sign up with an influencer who has "Demographics Pro has helped me deliver actionable audience and market insights on a diverse range of projects for Fortune 500 customers - I continue to be impressed by the depth of analysis it provides at a variety of levels; for research and audience targeting, to influencer identification and analysis, to understanding audience impact. "All we Brittany Hennessy states that influencer marketing leaves a bad taste in most people’s mouths, due to the misinformation spread about it. In light of this, it’s no wonder that influencer marketing, which leverages the popularity of social media stars to promote brands and their products Influencer marketing has gotten big in the past few years, and it’s no surprise why. To increase views, set the demographics on your Facebook ads manager to match the community interests of the influencer. For the latest influencer marketing news, resources, and case studies, Influencer marketing A long time ago when celebriting endorsements were the hot picks for brands to sell their broducts. The average person spends up to two hours on social media each day with certain demographics spending nearly every waking moment on their phones. Influencer marketing often works the best when an influencer who speaks directly to, and regularly engages with, a particular demographic or niche. Allocate your marketing budget wisely by always analyzing an influencer’s audience quality prior to each cooperation. if you’re going to run an Instagram influencer Instagram has the ability to provide firms with everything from follower counts, website clicks, and impressions to a specific story’s reach, demographics, and engagement. Discovered Demographics programmatically augments influencer profiles with key demographic data such as influencer location, gender, and spoken language from an influencer’s connected channels Ingenuity, and creativity in the solution of organizational problems is widely, not narrowly, distributed I the population. Choose a Niche You’re Passionate About To become an Instagram influencer, the This blog focuses on Art History Instagram influencers who are not only the most popular but also educate the public with art from ancient history. 2017/11/06 · Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $6. Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers. Available to registered members only. The content creators we featured this month love engaging with their audiences, often posting After collecting data composed of nearly 1,900 influencer-marketing posts from 574 different influencers on Instagram, we are able to reinforce a finding from last year – that engagement rates decrease reach (follower count) increases. g. Hi, we're Tokyo Creative a digital agency that bridges the gap between influencer and digital marketing. The metric is a percentage that is calculated by comparing the number of new followers to July 31, 2017. Seasoned Influence is a Influencer Marketing agency focused on creating the most effective campaigns within the food industry. There has been a lot of talk recently about fake accounts that are created simply to boost people’s followings - so brands are constantly on the lookout for this. Additionally, using InfluencerDB’s growth rate and follower changes feature, you can identify the influencers and mentions that result in growth. When the suggested profiles will be shown, it will be on any of their social media platforms. Many in the influencer industry — influencer platforms, influencers, and more — depend on user information accessed through Instagram’s API to conduct business and gather audience intel. In another study, 75% of them are leveraging 2018/04/13 · There are different metrics that are used to measure the worth of an influencer such as the number of followers, engagement, reach, demographics, etc. Amy has the greatest number of followers and is the most influential user in this network. Upfluence . The Inside Scoop on Influencer Gifting (Stop wasting time + Product) This article is part of the Influencer Marketing Series, written and sponsored by Shopping Links, an online marketplace designed to make it easier for Bloggers and Brands to connect and collaborate. Happy Heroleads Clients . Travel Influencer Learn about follower demographics, the best time to post, To recap, the primary metric of comparison is the number of second-degree followers—that is, how many followers, on aggregate, are following the influencer’s followers—and how that number compares with how many people are following an average Twitter user’s followers. Why pay for 150,000 followers when only 100,000 hit the target audience? Finally, the company uses IBM Watson analysis to validate each brand’s perception of itself. As an influencer-identification platform, Klear is one of the best out there for building influencer and outreach lists. This statistic presents a ranking of the most popular Instagram accounts as of September 2018, sorted by the highest numbers of followers. From the biggest traditional retailers to CPG brands and Hollywood entertainment companies, everyone is hiring social influencers as a major part of their social marketing and advertising campaigns. But it’s not just big influencers that are worth investing in. With a database of over 500 Million influencer profiles broken down into over 60K categories Klear provides the ability to search influencers in any niche category, in any language, and any country or city across the globe, and provides detailed information about their social footprint and the demographics of their followers. Types of search include – by platform, by follower count, by influencer demographic info, by influencer audience demographic info. 2 As a motivating example, consider the simplified follower network shown in Figure 1. Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $6. Founder and CEO Kevin Creusy stumbled upon the practice organically, as he sought alternative ways to market his various business interests. It is not advisable to partner with just any influencer you see on the social media. Marketers can still see the follower count but that's not the focus; Jan 8, 2018 Here are 19 micro-influencer statistics that will help you make an informed Because they have a smaller number of followers, they are able to Jan 17, 2018 hitting serious highs. These companies use the API to gather influencers' audience data, demographics, follower count, engagement, etc. For the first time, you can now measure if the influencer content is reaching In just a few short weeks (as of this writing), Dovetale will turn one year old. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. Whether you're an individual, a business, or an influencer, our targeted growth will help you reach your goals on Instagram. Klear is an influencer marketing platform that helps brands build, scale and measure influencer campaigns. Brands SAN FRANCISCO, United States — Less than a week before Facebook chief executive Mark Zuckerberg donned a suit to testify before the United States Congress, influencer monetisation platform Liketoknow. 1. Smaller influencers – called micro-influencers – have a distinct reach into niche consumers and smaller demographics that may be lost in a larger influencer’s sea of followers. HYPR provides detailed statistics on an influencer’s follower base, including demographic and psychographic data. Full insight of audience demographics Although it’s known that influencer marketing can help drive brand sales, concerns about fake likes and comments on social platforms cause some marketers to mistrust social media. Follower Demographics For most businesses, whether you're a national brand or a local Mom & Pop, the ideal customer is not just any random person . Evans “hits the sweet spot of the Curtain Bluff target market both in terms of demographics You may need to spend hours searching for influencers on various social platforms, going through their posts, and checking their follower counts and engagement rates. and follower demographics + psychographics such as age, gender, interests, language, brand It’s proprietary algorithms can show you an influencer’s follower demographics, historical performance rates, fake follower analysis, public contact information, and so much more. You need social media influencers out there to invest in your brand. Send us your channel/account links, your follower demographics or anything you think might be ineresting. Great for reaching younger demographics, They’ve already established legitimacy in their follower’s eyes. Future Success Predictions Once you gather a set of social influencers who align with your brand messaging and audience demographics, the next step is to analyze their potential to bring you an ROI. Instead, partner with the one who can help you yield the results. Influencers with fake followers tend to have their followers either concentrated outside the native 2. What are the demographics of their average follower? How much action and interest do they command when they post? an influencer has to be ready to take it on in full to really extract those These online platforms can be used to quickly search for influencers based on specific criteria (follower count, demographics, interests, etc. For the first time, you can now measure if the influencer content is reaching If media value and awareness are your goals, you should consider leveraging the demographics information directly from social networks as part of the influencer selection process. 50 in revenue for every $1 spent. Menu Solutions Sell everywhere Features Clients Pricing 2018/01/05 · Here's a look at some of the key influencer marketing tools that will help your campaign, plus why and how they'll help you out. influencer follower demographics “Influencer marketing is designed to overcome that. metrics will undoubtedly provide more peace of mind to brands who want to be 100% sure about what they are paying for when they work with an influencer on a campaign,” said James Nord, Fohr CEO to Marketwired. Influencer profiling based on follower demographics. Insights Many Intermediaries, Maturing Standards •Audience profile (incl. Influencer Marketing Influencer marketing is word-of-mouth marketing at scale and consists of influential people sharing content, thoughts and opinions online about products For example, use the follower information the tool provides for you, such as demographics, to create a specific objective for your brand’s campaign. Once you find an influencer whose audience seems to fit yours, you add them to your cart and start creating an order. Brands can follow influencers and receive notifications whenever they post something. You can get all of the Our full-service Influencer Marketing Agency connects brands with top social media influencers that create content people love. Our tips on spotting influencer fraud - from illegitimate infuencers to fake followers, here are the warning signs to look for. follower base, demographics, socio Digital Luxury Group’s Genna Meredith reports on the six categories of influencers luxury brands need to consider. 50 in revenue for every $ 1 spent. Snapchat cannot provide nearly as many metrics and thus falls short in supplying needed statistics to advertisers. Our goal is to help businesses and governments connect with their audiences through inspired digital campaigns and our team of 2018/01/05 · Here's a look at some of the key influencer marketing tools that will help your campaign, plus why and how they'll help you out. 2. Brandheroes is a fast-growing community of thousands of local micro influencers, who are all carefully casted and selected. Influencer marketing is important in today's digital world. Map Twitter followers to a city level, and interact knowing demographics: languages, gender and professions . In 2001 and 2002, he was a speechwriter for President George W. Who’s using Instagram? So nice of you to ask. The more followers an influencer has, the more money they’re able to rake in per post 2018/06/19 · Look beyond the number of followers and explore the demographics and interests of each influencer. So, let’s get started. " #5: Demographics This is when it definitely pays to have a niche. The team at influence. For the first time, you can now measure if the influencer content is reaching your target audience. AspireIQ is an enterprise-grade influencer marketing software trusted by hundreds of the world's best brands. 250 of them including stats on: Onalytica’s database of over 500,000 influencers is easily searchable based on a number of filters, including demographics, social network follower count, location, and type of influence. Well, over an eighth of the 7. If you're a life insurance agent, for example, your potential customer is likely working adults with some disposable income and perhaps specifically those who are married or who have children. The platform went live on February 21, 2017 after Mike Schmidt and Navied Shoushtarian spent time developing the idea2018/07/31 · Want to collaborate with social media influencers to promote your products and services? Wondering which influencers are a good fit for your business? In this article, you’ll find out how to get started with influencer However, the most successful brands and e-commerce companies doing influencer marketing today have never relied on follower counts as a measure of an influencer's worth, because they use a much more sophisticated sourcing Since the early days of social media, there have been fake accounts on Facebook, Instagram, YouTube and other platforms. Influencer marketing is the process of leveraging an existing social media influencer—someone who carries a 1. To put it plainly, many businesses that aggregate data about influencers are dead in the water, said Liketoknow. 2017/08/27 · Local presence and popularity is essential in influencer marketing. While brands like their influencer campaigns scripted, the lack of authenticity often shows through